Dina Tholen, Innkeeper/Owner of The Aerie in New Bern, NC contacted us just a few months back as she was in need of a fresh look and a new direction as she and her husband had recently purchased and taken over operations of the inn. Unfortunately, occupancy and revenue began to plummet, and Dina knew she needed the guidance of professionals to help turn things around. The previous owners had not updated their design in years, and so the Tholen’s inherited both an outdated and unprofessional website. As I always tell clients, “Your website is your face to the world.” Without compelling photography and stunning visual imagery, the true nature of your property is never revealed until the guest walks through the front door. The problem with this approach is that you are asking your guests to book on faith – faith that the experience will be better than the website portrays. And, of course, this tactic leads to reduced profitability and occupancy. To turn things around, the White Stone team simply had to do what they are uniquely qualified to do – and that was to immediately embark on new marketing and design initiatives.
Since the innkeepers were determined to launch a new site as soon as possible, they chose one of White Stone Marketing’s Premium Template Designs. In fact, they chose the brand new Loveland Template. As the first innkeepers to use this template, we were able to build a look and feel uniquely suited to the Aerie. We started with the beautiful logo design you see when you open the site – the eagle’s nest motif is incorporated in the design as well as in the branding of the ‘A’. The elegance of the new logo was woven into the fabric of the entire design by highlighting casual elegance and sophistication throughout. The photography was completed in record time by the talented Christian Giannelli who captured the essence of The Aerie perfectly. Spend time perusing this fantastic, new addition to the White Stone portfolio of designs and you’ll agree it was the perfect choice for The Aerie.
Template Used: Loveland
- Logo design
- Mini weddings module
- Area guide module
“We chose White Stone because of the work they had done on other websites we liked. We knew they would do an amazing job, but they absolutely exceeded our expectations. We love everything about the website! Every time I look at it I am amazed!”
Dina Tholen, The Aerie