Background
Long time clients, Washington House Inn, are in their second custom design by White Stone Marketing. They have trusted their marketing to us for many years now and once again, our team has hit it out of the park with their latest, custom design. After only 8 months, their revenue shot up by over $150,000 simply by implementing a design that far surpasses and outpaces all their competitors. Their inn has also been on our Campaign Marketing Program from the beginning and they trust us to deliver consistently high quality email campaigns, expertly written blogs, and strategic SEO/SEM strategies.
Results
Since Washington House Inn was already a long-time White Stone client, their online marketing was already top-notch – they just needed to revamp their website to align better with emerging technology, modern user behavior, and current web best practices.
With 34 rooms, in two separate buildings, Washington House Inn opted for a custom design to showcase their buildings’ historical features, uniquely designed accommodations and prime downtown location near all of the top area attractions. Modernizing their website with a responsive design and easy to use navigation, as well as including fresh, digestible content, engages the user, which leads to more bookings.
In the 8 months following the launch of their new site:
Revenue Increased 13%
Occupancy Increased 4%
